As an experienced SEO and member of Continuing Professional Development (CPD) with a passion for everything related to search, keywords and analytics, I would love the opportunity to work with a progressive a company. I've worked as SEO, Digital Marketing Specialist and Web Analyst for Media digital agencies, where I have really enjoyed honing my skills in developing effective Search engine optimizations campaigns based on thorough research and analysis, and creative problem-solving. I now feel ready for the next challenge in my career. My strengths lie in my ability to find solutions and think outside the box, my strong Digital Marketing implementations skills, my ability to adhere to strict deadlines and juggle multiple projects and priorities, and my attention to detail and accuracy when gathering data, conducting analysis and preparing reports. I work well with others and enjoy a collaborative team environment. When it comes to SEO, I employ a multi-pronged approach that involves methods such as SEO audits, Google analytics, metadata, coding and Google Adwords tool (PPC) the creation of unique and relevant content, link building, competitor analysis and social media. Whatever the methods, you can be assured they are accompanied by thorough analysis and data to continually monitor and optimize their effectiveness. These strategies have enabled me to develop effective SEO and Digital Marketing campaigns for a number of major media companies, including a leading Classified Ads publisher and E-commerce company which enjoyed huge boosts in organic traffic, search engine ranking and revenue as a result. I am comfortable conveying what can be quite technical information to clients in a simple and informative manner. Importantly, I keep myself up-to-date with the fast-moving Digital Marketing landscape, particularly technological and search engine trends, changing algorithms and ranking factors. I understand the importance of always staying one step ahead in this dynamic and ever-changing field. Optimizing for search engines is a lot to keep on your radar, especially with the constant changes in search engine algorithms for ranking web pages. Not to mention game-changers like 2021’s emergence of Google’s Core Web Vitals as ranking signals. With that said, SEO is not a one-off fix that will boost site performance indefinitely. It’s a constant process of learning, adjusting, and evaluating to keep up with the evolution of search engines. But maintaining a high-ranking website doesn’t have to be overwhelming. That’s why I “Wandile” will bring to your business perfect planner for boosting your SEO game – one day at a time. With a single tip for every day of the month, I will increase your organic traffic in just 30 days. Refreshed with brand-new content based on the latest best practices, this SEO ebook is not just up to date, but fully optimized. Start optimizing and climbing those search rankings by taking the first step right now.
Categories
Skills
Work Experience
2021
ListCorp
PPC/Google Ads
Creating, developing & implementing effective paid search strategies Executing & optimizing many PPC campaigns simultaneously Overseeing campaigns across a number of search platforms (e.g. Google AdWords, Bing) Targeting selected audiences through researching keywords Managing campaign budgets & adjusting bids to optimise the ROI Tracking daily, weekly & monthly KPI's to identifying opportunities for improvement Reporting KPI's to management on a regular basis through various dashboards Producing engaging, clear & concise copy for campaigns Ensuring that campaigns are aligned across multiple channels Building and strengthening key relationships across PPC ad platforms and various vendors Reducing the risk of click fraud Staying current with PPC & SEM trend and techniques
2020
Dimago
SEO Specialist
Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers) Implement link building campaigns in coordination with client SEO goals Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals Keep pace with SEO, search engine, social media and internet marketing industry trends and developments Research and administer social media tools in support of clients’ social media strategy Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals Monitor and evaluate search results and search performance across the major search channels Communication to team and management on project development, timelines, and results Work closely with the other team members to meet client goals
2020
BREATHE
SEO Specialist
Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns Track, report, and analyze website analytics and PPC initiatives and campaigns Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies Optimize copy and landing pages for search engine marketing Perform ongoing keyword discovery, expansion, and optimization Research and implement search engine optimization recommendations Research and analyze competitor advertising links Develop and implement link building strategy Work with the development team to ensure SEO best practices are properly implemented on newly developed code Work with editorial and marketing teams to drive SEO in content creation and content programming Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
2021
Iress
PPC/Google Ads
1. Developing & implementing effective PPC campaigns to hit goals and ROI, both short term and long term. 2. Managing PPC budgets, while building & strengthening platform accounts & key relationships. 3. Tracking daily, weekly & monthly KPI's to identify opportunities for improvement in performance & regularly reporting to management. 4. Creating, developing & implementing effective paid search strategies. 5. Executing & optimizing many PPC campaigns simultaneously. 6. Managing campaign budgets & adjusting bids to optimise the ROI.
Education
2019
Certificate
Google Search Ads 360 Certification
Google Marketing Platform Product Certifications identify qualified users who demonstrate the ability to perform critical tasks and workflows with Platform products. The certification exams are designed for users with real-world, hands-on experience using Google Marketing Platform products, and test on specific predetermined criteria aligned with critical job tasks. The certification exams are not recommended for users who don’t have direct product experience.
2019
Certificate
Google Analytics
The Google Analytics Individual Qualification covers basic and advanced Google Analytics concepts. This includes: planning and principles; implementation and data collection; configuration and administration; conversion and attribution; and reports, metrics, and dimensions.
2021
Certificate
Front End Web Developer
Activities and societies: Module 1 - HTML Formatting Text, Comments and Symbols Module 2 - HTML: Using HTML to Display Images and Creating Links Module 3 - HTML Form Basics and Tables, and Adding Media to HTML Module 4 - CSS: Introduction to External Files and Putting It All Together Module 5 - CSS: Adding Borders and Background Styling of Hyperlinks Module 6 - CSS: Introduction to CSS Classes ID Elements and Menus Module 7 - CSS: Responsive HTML and Styling HTML Tables Module 8 - JAVASCRIPT: Introduction To JavaScriptActivities and societies: Module 1 - HTML Formatting Text, Comments and Symbols Module 2 - HTML: Using HTML to Display Images and Creating Links Module 3 - HTML Form Basics and Tables, and Adding Media to HTML Module 4 - CSS: Introduction to External Files and Putting It All Together Module 5 - CSS: Adding Borders and Background Styling of Hyperlinks Module 6 - CSS: Introduction to CSS Classes ID Elements and Menus Module 7 - CSS: Responsive HTML and Styling HTML Tables Module 8 - JAVASCRIPT: Introduction To JavaScript Front-End Development includes an array of intricate technologies that will require me to understand the basics of HTML and Cascading Style Sheets (CSS). This course will equip me with the knowledge to deepen my understanding of the basic concepts of Front-End Development as the first step into App Development and/or Full Stack Development.
2014
Certificate
Digital Marketing
Module One – An overview of the media landscape Module Two – An overview of social media marketing (Online) Module Three – An introduction to search engine marketing (Online) Module Four – An introduction to online advertising (Online) Module Five – Mobile Marketing (Online)
2014
Certificate
SEO/Web Analyst
Activities and societies: 1. Introduction to Search Engine Optimisation (SEO) 2. Fundamentals of SEO 3. SEO for the User 4. Labelling the Website 5. Identifying Website Problems 6. SEO Content 7. Optimisation and SEO 8. Optimisation Techniques 9. Keyword Research for SEO 10. Link Building for SEO 11. SEO Auditing 12. Measuring SEO 13. Introduction to Web Analytics 14. Cookies and Tracking 15. Key Terms and Concepts in Analytics 16. Key Terms and Concepts in Analytics 17. Segmentation in Google Analytics